Portada TO TAKE NOTE
By the Editorial Staff

Communication: An Essential Tool in Business Management

Communication is one of the ways in which the understanding between the authorities and the rest of the employees is made manifest. The practice of effective human relationships, in the long run, rests on the premise that the successful performance of a task benefits the employee as well as the company. The relationship between a leaders and their subordinates is directly related with the achievement of business goals and objectives.

Today's manager must see its employees as persons who, with their job, seek to fulfill their physical, psychological and social needs, and as persons that deserve to be treated with dignity.

Every company has the basic need to introduce and develop an internal communication program that will enable it to achieve its goals without hardship. But this program does not consist merely of informing employees of plans and goals, but also of demonstrating that the action that leads from plans to the completion of goals is beneficial, not only to high authorities but also to those employees that are involved in the operative process.

The crucial factor that will determine the program's success is managers' attitude and willingness. The communication program requires the participation and support of the company's leaders. If they do not encourage trust and honesty, there will be minimum real communication, regardless of the amount of time and money devoted to formal communication techniques.

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July, 1996