Portada LETTER FROM THE EDITOR
Facing the Free Market

During the next months, Guatemala will witness an intense debate on the opening of the telecommunications market. In a joint proposal, the Executive Branch, the Ministry of Communications, Transportation and Public Works, and Guatel will present to Congress the bases for the integral reform of the sector, the arrowhead of change. The Cover Story presents an analysis of the core aspects of the reform that is being promoted by Guatel's general manager, Alfredo Guzmán.

This topic is an invitation to reflect on the mandate of the Magna Carta, concerning the existence of privileges and monopolies in Guatemala. Will we live in constant violation and irreverence of the Constitution? Share with us lawyer Marcos Ibargüen's opinion, and draw your own conclusions.

There is a recent rumor- it can't be labeled differently- concerning the contaminated berries sold by Guatemala to the United States. Based on the spectacular growth these agricultural product have had during the last years, we conducted an investigation that ultimately renders Guatemalan exporters exempt from any responsibility. Learn the details in the International Section, we are sure you will be surprised!

"A new stroke in the market": Comex, a Mexican paint company currently distributing its products in association with a company built on 100% Guatemalan capital, reveals to Gerencia its Corporate Strategy. Furthermore, Prolacsa exemplifies how discovering a market niche can open the doors to a Success Story.

Are you a professional manager? It's never too late to evaluate yourself. Take Note on what consultant José Sierra considers to be the ideal on managerial effectiveness.


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September, 1996