Presto Foods: An Industry with a Family Taste

The company is divided into four strategic lines: a) take-home food, sold in their own retail outlets, b) catering, c) industrial food supply for companies and, soon, for schools, and d) semi-prepared dishes to be sold in stores or restaurants.

During the last years, the market has become competitive, to which Presto has responded by expanding its services to various segments. Also, they reached the conclusion that Presto's strongest weapon was quality. That's why they make sure the quality of their products is always superb.

But quality is not only depicted by the products. There are many other details that can make a difference. One of them is flexibility, specially in the catering segment. Proof of this is that a good number of options in the established menu were included in answer to a client's suggestion.

To establish an even better communications system, a survey is included with every service, to obtain client feedback.

According to the sales manager, the success of the company is based on having a good relationship with the clients, and listening to any comment or suggestion they might have.